A. Title of Course
Diploma in ChatGPT and AI Digital Marketing (Mandarin) (E-Learning)
B. Overview
The field of AI and digital marketing is dynamic, this diploma program cover various aspects of digital marketing including ChatGPT and AI digital marketing. This course is design for people who would like pursue professional certifications in AI digital marketing.
C. Objective
The Diploma gives the prospective digital marketers’ learners considering pursuing professional digital marketing such as Googles Ads and Analytics certifications or certifications from organizations like the Digital Marketing Institute. These programs cover various aspects of digital marketing, including AI and ChatGPT applications.
D. Course Structure
Course Outline
The course consists of 5 modules:
Unit 1 – ChatGPT and AI Digital Marketing
Unit 2 – Social Media Digital Marketing
Unit 3 – Short Video Editing
Unit 4 – Live Streaming and AI Avatar Skills
Unit 5 – Hands-on Applications
Module Outlines
Unit 1 – ChatGPT and AI Digital Marketing
This module course provides ChatGPT and AI Applications for Digital Marketers in an overview formats introducing Digital human and AI voices. Also briefly introducing future trends and what’s next.
Unit 2 – Social Media Digital Marketing
This module course provides social media applications, including the operation of each platform’s latest and hottest social media strategies, copywriting, content design, digital media rules, publishing, and pre-publishing techniques.
Unit 3 – Short Video Editing
This module course mainly provides short video applications, explaining how to shoot, edit, optimize, and publish videos. Video operation specifications and techniques of major popular platforms.
Unit 4 – Live Streaming and AI Avatar Skills
Live Streaming and Digital People Live Streaming Skills. This module mainly provides live broadcasting applications and explains how to live broadcasting methods, live broadcasting techniques, live broadcasting skills, live broadcasting operation strategy, and brand IP creation.
Unit 5 – Hands-on Applications
This module mainly provides hands-on applications, hand in hand to teach students to operate a variety of software and live broadcasting skills, to provide students with appropriate practical venues and environments, so that students will learn to master a variety of application skills in the real scene, equipment, and scene construction, and so on. To provide students with entrepreneurial employment opportunities.
Scope of Study
Principles, theories, cases studies, research work
Delivery Mode
PPT Lectures, case studies, tutorials, discussion, team work, field trips, real life experience, presentation and role play etc,
Commencement Dates/Intakes
Please enquire for more information.
Course Duration
Part-time
Part-time: 6 months institutional training
Class Period
Part-time
1 session per week x 4 hours per session
Total course hours: 100
Course Fees
Application fee ： $327
Click to view course fee.
Payment Mode
Click to view details on payment mode
For further information or clarification, please call our Student Support Services Officer at +65 6221 0603
Assessment Methods
| No | Assessment Type | Mark allocation |
| 1. | Course work assignment | 100% |
Assessment Grading Criteria
Grades:
Distinction
Merit
Pass
Fail
Expected Examination Results Release Dates
Assessment results shall be released within 3 months upon completion of the last assessment.
Qualification Award
Diploma in ChatGPT and AI Digital Marketing (Mandarin) awarded by Exerceo Business International College Singapore
Graduation Requirements
Achieved a ‘Pass’ for the Module
Teacher Qualifications
The Committee for Private Education (CPE) is duly notified on all teachers in Exerceo Business International College. All teachers have the required qualifications. Please refer to Our Teachers list in the website for more details.
Average Teacher-Student Ratio is 1:30
Please note that the maximum number of students in the classroom is subjected to the maximum allowable seating capacity
Progression Pathway
Students who successfully completed the Diploma in ChatGPT and AI Digital Marketing (Mandarin) may wish to pursue further higher level courses in AI Digital Marketing available in the Digital Marketing Institutes.
E. Entry Requirements
Age:
16 years old at registration of course.
Academic Qualification:
3 passes at GCE “O” Levels or Completion of High School or equivalent.
For mature candidates who does not have the above academic qualification, at least 30 years old with 8 years of working experience.
Language Proficiency:
Pass in Mandarin at C6 Level or High School or Equivalent.