A. Title of Course
Post Graduate Diploma in ChatGPT and AI Digital Marketing (Mandarin)
B. Overview
The Post Graduate Diploma is an Advanced course in the field of AI and digital marketing is dynamic, this post graduate diploma program cover various aspects of advanced digital marketing including advanced ChatGPT and AI digital marketing. This course is design for people who would like pursue professional certifications in advanced AI digital marketing.
C. Objective
The Post Graduate Diploma gives the prospective digital marketers’ learners considering pursuing professional digital marketing such as Googles Ads and Analytics certifications or certifications from organizations like the Digital Marketing Institute. These programs cover various aspects of digital marketing, including AI and ChatGPT applications.
D. Course Structure
Course Outline
The course consists of 8 modules:
Unit 1 – Advanced ChatGPT and AI Digital Marketing
Unit 2 – Advanced Social Media Digital Marketing
Unit 3 – Advanced Short Video Editing
Unit 4 – Advanced Practical Tips for live Broadcasting on Major Platforms
Unit 5 – Advanced Live Streaming and AI Avatar Skills
Unit 6 – Intensive applications of ChatGPT
Unit 7 – Intensive applications of AI in Digital Marketing
Unit 8 – Intensive Practical Hands on in Digital Marketing
Module Outlines
Unit 1 – Advanced ChatGPT and AI Digital Marketing
This module course provides advanced ChatGPT and AI Applications for Digital Marketers in advanced formats relating to Digital human and AI voices. Also discussed in detailed future trends and what’s next.
Unit 2 – Advanced Social Media Digital Marketing
This advanced module course provides in-depth social media applications, including the operation of each platform’s latest and hottest social media strategies, copywriting, content design, digital media rules, publishing, and pre-publishing techniques.
Unit 3 – Advanced Short Video Editing
This advanced module course will provides more short video applications, explaining how to shoot, edit, optimize, and publish videos. Video operation specifications and techniques of major popular platforms
Unit 4 – Advanced Practical Tips for live Broadcasting on Major Platforms
This advanced module course mainly provides more detail of AI Digital Avatar live streaming software and system, explains how to record the AI image, how to customize the AI voice, how to use the AI for live broadcasting, how to set up the live streaming content, the background image design and add in, how to connect AI Digital Avatar to major platforms such as TikTok, YouTube and so on.
Unit 5 – Advanced Live Streaming and AI Avatar Skills
Advanced Live Streaming and Digital People Live Streaming Skills. This advanced module will provides more live broadcasting applications and explains how to live broadcasting methods, live broadcasting techniques, live broadcasting skills, live broadcasting operation strategy, and brand IP creation.
Unit 6 – Intensive Hands-on Applications
This module provides intensive hands-on experience in the use of popular social media platforms, providing a suitable venue and environment for students to learn more skills, equipment and scenarios required for real-life situations. It also provide more opportunities for students to start their own businesses.
Unit 7 – Intensive applications of AI in Digital Marketing
This intensive module course provides in-depth AI digital social media marketing applications, including the operation of each platform’s latest and hottest social media strategies, copywriting, content design, digital media rules, publishing, and pre-publishing techniques.
Unit 8 – Intensive Practical Hands on in AI Digital Marketing
This module provides intensive practical hands-on experience in AI Digital Marketing on various platforms, providing a suitable venue and environment for students to learn more intensive skills, equipment and scenarios required for real-life situations. It also provides more opportunities for students who manage their own businesses.
Scope of Study
Principles, theories, cases studies, research work
Delivery Mode
PPT Lectures, case studies, tutorials, discussion, team work, field trips, real life experience, presentation and role play etc,
Commencement Dates/Intakes
Please enquire for more information.
Course Duration
Part-time
Part-time: 6 months institutional training
Class Period
Part-time
1 session per week x 6 hours per session
Total course hours: 144
Course Fees
Application fee ： $327
Click to view course fee.
Payment Mode
Click to view details on payment mode
For further information or clarification, please call our Student Support Services Officer at +65 6221 0603
Assessment Methods
| No | Assessment Type | Mark allocation |
| 1. | Course work assignment | 100% |
Assessment Grading Criteria
Distinction
Merit
Pass
Fail
Expected Examination Results Release Dates
Assessment results shall be released within 3 months upon completion of the last assessment.
Qualification Award
Post Graduate Diploma in ChatGPT and AI Digital Marketing (Mandarin) awarded by Exerceo Business International College Singapore
Graduation Requirements
Achieved a ‘Pass’ for the Module
Teacher Qualifications
The Committee for Private Education (CPE) is duly notified on all teachers in Exerceo Business International College. All teachers have the required qualifications. Please refer to Our Teachers list in the website for more details.
Average Teacher-Student Ratio is 1:30
Please note that the maximum number of students in the classroom is subjected to the maximum allowable seating capacity
Progression Pathway
Students who successfully completed the Post Graduate Diploma in ChatGPT and AI Digital Marketing (Mandarin) may wish to pursue further higher level courses in AI Digital Marketing available in the Digital Marketing Institutes.
E. Entry Requirements
Age:
21 years old at registration of course.
Academic Qualification:
Bachelor Degree or Honour Degree in relevant discipline or equivalent.
For mature candidates who does not have the above academic qualification, at least 30 years old with 8 years of working experience.
Language Proficiency:
Pass in Mandarin at C6 Level or High School or Equivalent.